Hermestav1.2 mock
Search… ⌘K
Fitness · Analytics

Revenue, utilization & conversion

Monthly view of the fitness commercial layer.

Total fitness revenue
€68k
August to date
+14% MoM
Avg class utilization
76%
Higher in mornings
Assessment → program
41%
58% for 21+ day owners
+6 pts
Program adherence
82%
Across active programs
AI Revenue Insight

Assessment-to-program conversion is strongest for 7–14 day hotel guests and owners staying more than 21 days. Add a “Stay Longer, Move Better” offer to pre-arrival messages for these segments.

41% conversion overall58% conversion for 21+ day ownersPT pack attach rate +11%

Revenue by category · month

PT
€28,900
42%
Program packages
€16,750
24%
Kinesiotherapy
€9,840
14%
Fitobar attached
€7,340
11%
Group classes
€5,620
8%

Owner share & conversion

Owner share of fitness revenue37%
Kinesiotherapy follow-up conversion68%
Fitobar attachment rate63% (when bundle preset)
No-show rate4.8%
Class fill rate · morning92%
Avg guest satisfaction (fitness)4.7 / 5

Recent feedback

Marko tailored the strength session perfectly to my shoulder sensitivity.
5.0
Direct survey · Owner · tag: Trainer
Beautiful gym, but morning was a little busy.
4.0
Google Maps · Hotel guest · tag: Gym capacity
The mobility consultation helped me enjoy the rest of my stay more comfortably.
5.0
Direct survey · Long-stay guest · tag: Kinesiotherapy
Great recovery smoothies, would like more lactose-free options.
4.5
Internal feedback · Owner · tag: Fitobar